Ninty percent of advertising agencies and in-house marketing departments “guess” about what ad channels to use and what creative works. “Guessing is a huge waste of money.” said Mike Brown of Brown Ltd.  “Using a measurement system is a bit of up-front work but saves the marketing budget for more strategic and tactical moves for the business.” 

To read the article on Brown Ltd’s new blog, Marketing Works Today, go to:
3 Sources to Help You Take the Guesswork Out of Marketing & Advertising