4 Steps to Crafting Brand Micro-Narratives

Brand Micro-Narratives are the Latest in Storytelling

Micro-narratives is the new buzzword for short brand stories that fit best for social media posts.

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Unlocking the Power of Persuasion: The Influence of Significant Emotional Events and Repeated Measures

Persuade Me!

The intricate interplay of various psychological mechanisms, among which significant emotional events and repeated measures, stand out as potent tools in the arsenal of persuasion.

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Why I Do It

Emotional Wellbeing Communications

Let me tell you a story about why I love what I’m doing and why I’m here to help you. I believe that communication must be human first and tech next. Every individual has the potential to lead a fulfilling and meaningful life and should have the unrestricted freedom to communicate with others. To do […]

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UPDATE: You Are the Media

Emotional Power of Brand Storytelling

In today’s social media world you are the media. You are the press. You are the broadcaster. You are the news. Your business can now have a voice with brand storytelling. Don’t hope and wait for the press to pick your story. Be the press. Be the broadcaster. With YouTube and social media, you are […]

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R. Michael Brown’s Office Has Moved to a Lake House!

Studio 120 Lake Huntley

We are happy to announce that we have moved our office and studio from Wellington, Florida to a lake house in Lake Placid, Florida.

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A Fix for AI Coca-Cola Ad to Help the Audience See the Story

Evaluation of the Coca-Cola Masterpieces AI Special Effects Ad by R. Michael Brown

Coca-Cola Masterpieces AI ad praised for special effects; but, less focus on effects and more on helping the audience see the story would make ad better.

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