Step 3: Produce the Content

May 17, 2025.Reading time 5 minutes.

Now that your Editorial Calendar is in place and your content ideas are mapped out, it’s time to move into the heart of your content marketing strategy: production.

Your Customer’s Journey Is a Pinball Game—Is Your Brand Lighting Up the Board?

May 13, 2025.Reading time 4 minutes.

Welcome to the new reality of the customer journey, a wild, unpredictable pinball machine where your prospects bounce all over. You can’t control the customer’s path anymore, but you can meet them where they are.

Persuasion that Works: Hit the Heart – Then Hit Replay

May 9, 2025.Reading time 5 minutes.

Don’t check your heart at the door. Ever thought about why some messages really GRAB ATTENTION while others seem to disappear?

Blink and You’ll Miss It: How a ‘Made You Look’ Banner Can Hijack Attention in 0.05 Seconds

April 29, 2025.Reading time 7 minutes.

Made You Look Banner designed by R. Michael Brown

You have just 0.05 seconds to grab someone’s attention on social media* before they scroll past, making design your most powerful tool to stand out. That’s why I created the “Made You Look” banner headline, a bold and eye-catching header perfect for all my social media platforms.

Everyday Heroes and Leaders

April 8, 2025.Reading time 9 minutes.

A few years before the attack on 9/11, R. Michael Brown wrote and produced a 90 sec. spot that was the essence of what this Motorola Business & Government Division (now called Motorola Solutions) did for the wireless market including two-way radios, systems, and 911 systems.

Local Marketing – Shopping | Business Works

March 21, 2025.Reading time 5 minutes.

A surprising revelation from The Local Lift report, conducted by Locality and The Harris Poll in November 2024, highlights a critical pitfall most businesses overlook: authenticity is non-negotiable in marketing.