Handy Tip for Greater Speaking Success

March 5, 2024.Reading time 3 minutes.

Mohammed Qahtani: Toastmasters World Champion. Hand gestures successful speeches

The more hand gestures you make, the more successful your talk will be. That’s the finding of an analysis which showed a direct correlation between the number of views on a TED talk and the number of hand gestures.

AI Copywriting – Does it Work?

October 5, 2023.Reading time 3 minutes.

The secret to great copywriting has always been understanding the customer / reader / viewer — what makes them tick, what keeps them up at night. It’s empathy and insight that AI, no matter how advanced, can’t replicate because it doesn’t know who your customers are and what they care about.