Unlocking the Power of Persuasion: The Influence of Significant Emotional Events and Repeated Measures

February 7, 2024.Reading time 7 minutes.

The intricate interplay of various psychological mechanisms, among which significant emotional events and repeated measures, stand out as potent tools in the arsenal of persuasion.

See How We Help Organizations Grow

February 5, 2024.Reading time 2 minutes.

The world is fragmented, in a frenzy, and unpredictable. Today brands have a chance to offer a way to focus on what matters. To make the most of that, brands must have meaning, logic, and nurture an emotional connection.

Unlocking Customer Insights: Do You Truly Know What They Want?

January 11, 2024.Reading time 3 minutes.

Market Research - R. Michael Brown can help!

Understanding your customers/clients goes beyond just knowing their names and basic demographics. It’s about comprehending their needs, desires, and pain points. 🤔 How well do you know what they truly want? Listen closely to their feedback, engage in meaningful conversations, and conduct interviews to unravel their preferences and expectations, follow them on social media and […]

Podcast Recommendation: “The GaryVee Audio/Video Experience”

December 4, 2023.Reading time 3 minutes.

Hosted by entrepreneur and marketing guru Gary Vaynerchuk, “The GaryVee Audio and Video Experience” offers a treasure trove of insights into marketing, social media, entrepreneurship, and practical business strategies. In each episode, GaryVee, known for his no-nonsense approach and motivational style, shares valuable advice, stories, and perspectives drawn from his vast experience in the business […]

Best Commercial Ever – Porsche 911 vs. Tesla Cybertruck

November 30, 2023.Reading time 3 minutes.

Many have seen the Porsche 911 vs. Tesla Cybertruck race where the pickup beat the 911. But now, there’s a new update. It’s dramatic. Captures your attention. And blows the audience away. Great content has a hook. A shock at the beginning. Then it shows the viewer something smart – with a surprise at the […]

Ecommerce Benefits of Content Marketing

November 29, 2023.Reading time 1 minute.

By: Armando Roggio. Content marketing reaches consumers throughout their buying journey, assisting merchants in making the first sale and developing loyal buyers afterward. 3 Benefits Attract Shoppers Content creation, search engine optimization, and even social media marketing work hand-in-glove to attract new shoppers to an ecommerce website. Engage shoppers It is not enough to attract […]