Local Marketing – Shopping | Business Works

March 21, 2025.Reading time 5 minutes.

A surprising revelation from The Local Lift report, conducted by Locality and The Harris Poll in November 2024, highlights a critical pitfall most businesses overlook: authenticity is non-negotiable in marketing.

Top 10 Ways to Use AI for Marketing Today

December 9, 2024.Reading time 11 minutes.

Artificial intelligence (AI) is creating change in marketing with 62% of professionals deeming it essential to their strategies [Synthesia]. Notably, AI-driven marketing campaigns have achieved up to a 50% increase in conversion rates [AI Strategems].

Gen AI Powers Content Marketing Advantage for Early Adopters

March 4, 2024.Reading time 5 minutes.

Research on Generative Artificial Intelligence in marketing content production reveals that Gen AI is reshaping content production giving brands an advantage.

Latest Trends in Content Marketing: Strategies for Success in 2024

February 20, 2024.Reading time 7 minutes.

Content is still king! As we venture through 2024, businesses are continuously refining their content marketing strategies to stay ahead of the curve and connect with their audiences in more meaningful ways.

SF-based Lyft Gained – Then Lost $2B in Value Over Press Release Typo

February 16, 2024.Reading time 4 minutes.

An editor plays a vital role in reviewing press releases to ensure accuracy, clarity, and adherence to journalistic standards.

TikTok Tests Feature that Could Make All Videos Shoppable

January 30, 2024.Reading time 3 minutes.

TikTok is testing a feature that could make all posts shoppable, the social media company’s latest move to create a multibillion-dollar U.S. e-commerce business.