Key findings from the Deloitte Digital research* include:

• A 54% increase in the volume of content needed to be produced in the last year.
• Sixty-five percent of companies are very or extremely concerned about intellectual property or legal risks of using Generative AI.
• Generative AI users report saving an average of 11.4 hours per week, enabling them to focus on higher-value or more strategic tasks.

Deloitte Digital’s new research on Generative Artificial Intelligence (Gen AI) in marketing content production reveals that Gen AI is already reshaping content production giving brands an advantage, with 26% of surveyed marketers already using Generative AI, with another 45% planning to by the end of 2024.

In a rapidly evolving digital world, content marketing stands as a key element for marketing success for businesses across various industries. The research reveals content marketing has become vital to the digital marketing strategies of 8 in 10 surveyed leaders, with its importance growing between 2022 and 2023.

The demand for personalized, timely, and relevant content has presented organizations with significant challenges. The research reveals the demand for marketing content grew by 1.5x in 2023, but marketing teams were only able to meet that demand 55% of the time. Marketers leveraging Generative AI can potentially get ahead of that demand by using Generative AI to support higher quality, greater volume of content, and higher employee productivity.

Early Adopters Achieve Unanticipated Value

“Generative AI solutions are not just about keeping up with content demands; they are about staying ahead of them,” said Mike Brinker, principal, Deloitte Consulting LLP and Content Studio leader at Deloitte Digital. “By working alongside artificial intelligence, businesses are empowered to create high-quality, personalized content efficiently, giving them a competitive edge in today’s digital marketplace.”

Take Advantage of Content Marketing Creativity and Productivity with R. Michael Brown

“Content marketing is in our DNA,” said R. Michael Brown, a marketing and communication consultant. “I started using content marketing at IBM when we called it brand journalism and it has been a fundamental part of our strategy for large and small organizations alike. It’s now known as brand storytelling. For the last two years we’ve been learning and applying what we now know about Gen AI on our projects and the results have been fantastic both in productivity and creativity.”

Learning how to use Gen AI to get accurate and more creative and productive results takes a lot of effort. You have two choices, do all the learning and experimentation yourself to get up to speed on Gen AI or collaborate with someone like R. Michael Brown to help you generate great content quickly.

Contact R. Michael Brown Today

See More [New Research from Deloitte Digital]

*This study engaged 650 leaders from U.S. companies in the business-to-consumer and business-to-business sectors, each with 100 or more employees and annual revenues exceeding $50 million. These leaders represented a diverse array of industries. All respondents held senior managerial positions or higher in e-commerce, marketing, or product marketing departments, with responsibilities spanning communications, content creation/marketing, and editorial/publishing, ensuring a comprehensive and pertinent dataset for the study.