Storyteller | Writer, Ghostwriter | Multimedia Producer | Marketing & Communication | AI Operator-Biz Consultant
By Rama Ramaswami. Despite budget limitations, CMOs expect to fuel growth by marketing to existing customers and boosting brand strength. Marketers snapped into survival mode after the COVID-19 pandemic broke out. They launched crisis-related communications to customers, canceled or delayed campaign launches, reduced contractor head count and halted long-term projects. Five months on, however, their […]
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By Jim Ylisela With the dwindling existence of local beat reporters, how are you working to break your own stories and stay in the news? The news media world has changed radically. You’re receiving fewer calls from longtime journalists you’ve built relationships with, and your media distribution list has withered. Yet your bosses are still […]
Read MoreBy R. Michael Brown, Marketing Consultant & Freelance Writer At the Palm Beach Civic Association, where I was the Communications Director, I started writing and producing a weekly news broadcast about the Town of Palm Beach. Because of social media, it became wildly successful. We received between 8,200 and 12,000 views a week. That’s right, […]
Read MoreBy R. Michael Brown, Marketing Consultant & Freelance Writer #Breakthrough the clutter with disruptive & meaningful #content. My methods are common sense but not easy for most to do. The finished product looks easy because it’s supposed to; but, it’s hard to achieve. Great brand #storytelling depends on the truth and techniques used in creative […]
Read MoreLooking forward to a major announcement in a few weeks concerning a new client. The work involves launching them as a new multimedia broadcaster and publisher, and positioning them as the authority in their field. The photo is a hint. I’m so excited about the topic, the folks I’ll be working with, and the future […]
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