Highlights of 30 Content Marketing Statistics You Should Know

January 9, 2023.Reading time 9 minutes.

Content continues to rule most marketing strategies, and there is evidence to support my assertion. Simply put, content marketing is a crucial aspect of any digital marketing strategy

The Everglades Used to Have a Heartbeat – It Doesn’t Anymore

December 27, 2022.Reading time 1 minute.

By R. Michael Brown, Marketing Consultant, Freelance Writer & Multimedia Producer. In 2017 the Everglades Foundation was promoting a campaign to pass major legislation to restore the Everglades. As the communications director of the Palm Beach Civic Association, a Foundation partner, Mike wrote and produced the following to help inform the public and win passing […]

Five Rules for Writing Headlines to Beat Your Goals

December 6, 2022.Reading time 9 minutes.

When so many are trying to make viral posts or become Web or YouTube stars with content marketing, the fundamentals of headline writing have been lost in the rush to be (in)famous. Here are five essentials that will help you create better headlines.

Brand Storytelling LinkedIn Group Reaches 8,000 Members

April 28, 2021.Reading time less than 1 minute.

By R. Michael Brown Congratulations for topping 8,000 members today in the Brand Storytelling LinkedIn Group I founded. Join Us! Learn from brand storytellers all over the world. The latest posts include the growing trend in how to tell stories instead of straight marketing, content marketing examples, consumer psychology and how they respond better to […]

Why Video is So Important for Marketing & Communication Today

March 19, 2021.Reading time 11 minutes.

By R. Michael Brown, Marketing Consultant & Freelance Writer – Multimedia Producer. Most know that YouTube is owned by Google. However, most don’t know that YouTube, with its 2.3 billion users worldwide, is the second largest search engine on the planet. Not Yahoo, Bing, DuckDuckGo, etc… 79 percent of Internet users have their own YouTube […]

3 Brilliant Examples of Brand Storytelling You May Have Missed

February 3, 2021.Reading time 1 minute.

By Jessica Gioglio & Ekaterina Walter. We have been sharing stories from the beginning of human civilization — for good reason. Stories captivate our attention and build communities by bringing ideas, emotions, and experiences to life in a memorable way. So much so, that companies are increasingly embracing brand storytelling in the era of the […]