Brand Identity – Sometimes It’s Good to Show How the Sausage is Made…

June 19, 2026.Reading time 21 minutes.

Consumers today are skeptical. They’ve been marketed to their entire lives. They don’t trust perfection. They trust honesty. They trust transparency. They trust brands that are willing to show the process, not just the polished result.

AI Dillema – Is It Real or Fake?

May 20, 2026.Reading time 26 minutes.

At this point in the content world, so much is fake and nearly impossible to determine if the content we’re looking at is real or not. What to do?

Capturing Customer Attention During a Crisis News Cycle

March 21, 2026.Reading time 6 minutes.

When global crises dominate headlines—such as war or geopolitical conflict—consumer attention shifts from buying to processing uncertainty. For businesses, the challenge isn’t whether to market, but how to do so responsibly and effectively.

Brand Storytelling & Journalism LinkedIn Group Reaches 12,000 Members!

February 14, 2026.Reading time less than 1 minute.

Started in 2010, this LinkedIn Group has grown steadily. Group founder is R. Michael Brown.

I Turn Your Brand into Stories that Sell

November 29, 2025.Reading time 7 minutes.

Prospects are looking for something to seize their attention and trying to keep up with changes – everywhere. Brand stories sell. See how.

Mastering Persuasion: A Practical Framework for Content Creators and Presenters

November 13, 2025.Reading time 12 minutes.

You’ve been persuading folks your entire life… probably without even knowing it. That excited text message you sent. The video you posted. The presentation you delivered last quarter. Persuasion is not as a trick—it’s a skill. Learn more.