How Does Your Brand Purpose Stand Up?

August 7, 2020.Reading time 2 minutes.

By Scott Goodson & Chip Walker. Introducing the Purpose Power Index, the world’s first empirical study of purpose-based brands with 17,500 responses.

Content Marketing Starts with Storytelling – It Doesn’t End There

July 15, 2020.Reading time 8 minutes.

By R. Michael Brown, Marketing Consultant & Freelance Writer. Most in business are starting to hear or know about #ContentMarketing. Here’s how it really works. Content is created for your business, usually stories, articles, tips, case studies, webinars, videos, and more (yes, we’ve identified more than 40 content types!) to help Google searchers learn or […]

Marketing Strategy for Today

June 20, 2020.Reading time 2 minutes.

By R. Michael Brown, Marketing Consultant & Freelance Writer If you’re not using #video in your #MarketingStrategy today, you are lost in the maze of #EveryoneElse. Nobody will notice you. To win you must #StandOut! Here at RMichaelBrown.com we are forever amazed how many organizations aren’t using video as the leading media type in their […]

The Content Creative Process that Delivers a Larger Audience

May 24, 2020.Reading time 5 minutes.

By R. Michael Brown, Marketing Consultant & Freelance Writer, Multimedia Producer. Most 8 year-olds learn how to write, draw, and paint by grabbing a piece of blank paper and just get started. Not me. I grew up in Italy and in 3rd grade I found out how Michelangelo and Leonardo da Vinci started a creative […]

Icom Magic for Amangiri

March 21, 2020.Reading time 6 minutes.

By: R. Michael Brown, Freelance Writer, Special to Icom-America News To say that the new magnificent Amangiri resort in Southern Utah is isolated is an understatement. Your car is not allowed. They pick you up from the nearest small airport in one of the BMWs in their fleet. Your cellphone won’t work. The property is […]

How to Find and Tell Great Stories From Within Your Organization – PR Daily

December 5, 2019.Reading time 1 minute.

By Jim Ylisela With the dwindling existence of local beat reporters, how are you working to break your own stories and stay in the news? The news media world has changed radically. You’re receiving fewer calls from longtime journalists you’ve built relationships with, and your media distribution list has withered. Yet your bosses are still […]