Capturing Customer Attention During a Crisis News Cycle

March 21, 2026.Reading time 6 minutes.

When global crises dominate headlines—such as war or geopolitical conflict—consumer attention shifts from buying to processing uncertainty. For businesses, the challenge isn’t whether to market, but how to do so responsibly and effectively.

It’s April Fools Day – Time for More Cowbell

April 1, 2025.Reading time 4 minutes.

“More Cowbell has ruined my life,” says Christopher Walken, the actor featured in a sketch on Saturday Night Live in 2000.

Home Based Businesses are Exploding

December 2, 2024.Reading time 3 minutes.

Today, 50% of U.S. businesses are home-based businesses. That number increases to 60.1% when looking specifically at non-employer firms, or companies that don’t have any employees.

Latest Trends in Content Marketing: Strategies for Success in 2024

February 20, 2024.Reading time 7 minutes.

Content is still king! As we venture through 2024, businesses are continuously refining their content marketing strategies to stay ahead of the curve and connect with their audiences in more meaningful ways.

AI Copywriting – Does it Work?

October 5, 2023.Reading time 3 minutes.

The secret to great copywriting has always been understanding the customer / reader / viewer — what makes them tick, what keeps them up at night. It’s empathy and insight that AI, no matter how advanced, can’t replicate because it doesn’t know who your customers are and what they care about.

8 Top Findings in Gartner CMO Spend Survey 2020-2021

August 8, 2020.Reading time 2 minutes.

By Rama Ramaswami. Despite budget limitations, CMOs expect to fuel growth by marketing to existing customers and boosting brand strength. Marketers snapped into survival mode after the COVID-19 pandemic broke out. They launched crisis-related communications to customers, canceled or delayed campaign launches, reduced contractor head count and halted long-term projects. Five months on, however, their […]