Marketing is About the Science & Math

Scientific Advertising Methods by Claude Hopkins. R. Michael Brown Marketing Consulting

Re-reading, for the 9th or 10th time since 1980, “Scientific Advertising” by Claude Hopkins. It’s a great refresher. Written in 1923, Hopkins was a pioneer in what is today called Data-Driven Marketing and Advertising. Anyone involved in content marketing or advertising should read this “at least 7 times,” said David Ogilvy. This ground-breaking book is […]

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Seaweed Invasion Continues in Palm Beach

Seaweed drone shot. R. Michael Brown, Writer, Multimedia Producer

By R. Michael Brown, Writer & Multimedia Producer. You’ve seen it and likely smelled it, Sargassum seaweed. If you live in Palm Beach or visit during the summer, you’ve stepped over it on your way to the water at the beach. But this year it’s different. The invasion started in April. The Civic Association received […]

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The Everglades Used to Have a Heartbeat – It Doesn’t Anymore

Everglades Multimedia Video Production with Aerials, R. Michael Brown Multimedia Writer & Producer

By R. Michael Brown, Marketing Consultant, Freelance Writer & Multimedia Producer. In 2017 the Everglades Foundation was promoting a campaign to pass major legislation to restore the Everglades. As the communications director of the Palm Beach Civic Association, a Foundation partner, Mike wrote and produced the following to help inform the public and win passing […]

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Elementary School Students Working in Real Florida Environmental Lab

By R. Michael Brown, Marketing Consultant & Freelance Writer Florida Atlantic University graduate students, Melissa Courtney and Suzanna Musalin, work with elementary school students in the FAU Pine Jog Community Laboratory (CoLab) propagating native Florida wild orchids. See More Photos and Info

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Courting an Amazing New Client

Looking forward to a major announcement in a few weeks concerning a new client. The work involves launching them as a new multimedia broadcaster and publisher, and positioning them as the authority in their field. The photo is a hint. I’m so excited about the topic, the folks I’ll be working with, and the future […]

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