Persuasion that Works: Hit the Heart – Then Hit Replay

May 9, 2025.Reading time 5 minutes.

Don’t check your heart at the door. Ever thought about why some messages really GRAB ATTENTION while others seem to disappear?

Sometimes You Just Need a Really Big Cup of Coffee

May 4, 2025.Reading time 2 minutes.

Need to persuade? Need marketing or premium ghostwriting / producing this summer?

Blink and You’ll Miss It: How a ‘Made You Look’ Banner Can Hijack Attention in 0.05 Seconds

April 29, 2025.Reading time 7 minutes.

Made You Look Banner designed by R. Michael Brown

You have just 0.05 seconds to grab someone’s attention on social media* before they scroll past, making design your most powerful tool to stand out. That’s why I created the “Made You Look” banner headline, a bold and eye-catching header perfect for all my social media platforms.

Everyday Heroes and Leaders

April 8, 2025.Reading time 9 minutes.

A few years before the attack on 9/11, R. Michael Brown wrote and produced a 90 sec. spot that was the essence of what this Motorola Business & Government Division (now called Motorola Solutions) did for the wireless market including two-way radios, systems, and 911 systems.

Product Features vs. Benefits

March 27, 2025.Reading time less than 1 minute.

Folks connect with emotions, not products or services.

STEP 2: Develop an Editorial Calendar

March 25, 2025.Reading time 3 minutes.

Once you have a list of content ideas, the next step is to organize those ideas into a plan – develop an editorial calendar. Excerpt from New eBook – You Are the Media Now: 8-Step Content Marketing System to Boost Sales.