The Most Famous Company You’ve Never Heard Of

September 25, 2026.Reading time 14 minutes.

I’ve spent three years asking college students one question about IBM. More than 95% give the same answer, and it should worry the company.

Five Tech Revolutions. Everybody Doubted Them. Then They Took Over.

July 27, 2026.Reading time 18 minutes.

Technology has a funny way of showing up uninvited, rearranging the furniture, and putting the office and industries into a panic. I’ve watched it happen five times: Personal computer, Cellphone, Internet and Web, Social media, Artificial intelligence

Brand Identity – Sometimes It’s Good to Show How the Sausage is Made…

June 19, 2026.Reading time 21 minutes.

Consumers today are skeptical. They’ve been marketed to their entire lives. They don’t trust perfection. They trust honesty. They trust transparency. They trust brands that are willing to show the process, not just the polished result.

From Lake Placid to Hollywood

June 1, 2026.Reading time 2 minutes.

A blindfolded woman with a secret past reaches out in the dark, determined not to win a celebrity dating show. She can’t afford to be thrust into the limelight and have her identity exposed. Welcome to Hollywood Hookup, a new novel by Christy Swift.