Category: Marketing

Brand Identity – Sometimes It’s Good to Show How the Sausage is Made…

.Reading time 21 minutes.
R. Michael Brown's alter ego: August Ivey, outlaw country music performer. Brand - How Sausage is Made

Consumers today are skeptical. They’ve been marketed to their entire lives. They don’t trust perfection. They trust honesty. They trust transparency. They trust brands that are willing to show the process, not just the polished result.

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From Lake Placid to Hollywood

.Reading time 2 minutes.
Hollywood Hookup by Christy Swift

A blindfolded woman with a secret past reaches out in the dark, determined not to win a celebrity dating show. She can’t afford to be thrust into the limelight and have her identity exposed. Welcome to Hollywood Hookup, a new novel by Christy Swift.

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