Marketing Strategy in a Post Vaccine World

COVID-19 Vaccine Vials. R. Michael Brown Marketing Consultant

Gartner has released a helpful report on a consumer survey they conducted on how brands should go cautiously forward in a postvaccine world. Here are some highlights: 71% of consumers are willing to receive a COVID-19 vaccine A majority of consumers indicate a low level of willingness to engage in normal activities even after they’ve […]

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