Your Customer’s Journey Is a Pinball Game—Is Your Brand Lighting Up the Board?

May 13, 2025.Reading time 4 minutes.

Welcome to the new reality of the customer journey, a wild, unpredictable pinball machine where your prospects bounce all over. You can’t control the customer’s path anymore, but you can meet them where they are.

Persuasion that Works: Hit the Heart – Then Hit Replay

May 9, 2025.Reading time 5 minutes.

Don’t check your heart at the door. Ever thought about why some messages really GRAB ATTENTION while others seem to disappear?

School’s Out for Summer!

May 6, 2025.Reading time 2 minutes.

Yes, teachers feel it too. Schools Out for Summer! Watch the video with the volume up so you can hear Alice Cooper’s iconic song.

Sometimes You Just Need a Really Big Cup of Coffee

May 4, 2025.Reading time 2 minutes.

Need to persuade? Need marketing or premium ghostwriting / producing this summer?

Portfolio: What the Condo Collapse Means for Agents, Sellers and Buyers in South Florida

April 18, 2025.Reading time 14 minutes.

Champlain Towers South collapse in Surfside, Florida

PORTFOLIO: The Champlain Towers South collapse emergency is ongoing, and some experts say they expect condo sales, in what was a roaring condo market in Miami, to struggle from the impact.