Five Rules for Writing Headlines to Beat Your Goals

The Headline is the Content

When so many are trying to make viral posts or become Web or YouTube stars with content marketing, the fundamentals of headline writing have been lost in the rush to be (in)famous. Here are five essentials that will help you create better headlines.

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Updates to Multimedia and Writing Portfolio

Video Promotion for My State MLS

My portfolio has been updated with multimedia and writing samples of my work. New projects include: I’m available for freelance projects. Please contact me at Mike@RMichaelBrown.com See More [Multimedia Portfolio] See More [Writing Portfolio]

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3 Brilliant Examples of Brand Storytelling You May Have Missed

Land Rover Brand Storytelling Content Marketing

By Jessica Gioglio & Ekaterina Walter. We have been sharing stories from the beginning of human civilization — for good reason. Stories captivate our attention and build communities by bringing ideas, emotions, and experiences to life in a memorable way. So much so, that companies are increasingly embracing brand storytelling in the era of the […]

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Video News Taking Over Social Media

By R. Michael Brown, Marketing Consultant & Freelance Writer At the Palm Beach Civic Association, where I was the Communications Director, I started writing and producing a weekly news broadcast about the Town of Palm Beach. Because of social media, it became wildly successful.  We received between 8,200 and 12,000 views a week.  That’s right, […]

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Courting an Amazing New Client

Looking forward to a major announcement in a few weeks concerning a new client. The work involves launching them as a new multimedia broadcaster and publisher, and positioning them as the authority in their field. The photo is a hint. I’m so excited about the topic, the folks I’ll be working with, and the future […]

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