Category: Video Producing

Capturing Customer Attention During a Crisis News Cycle

.Reading time 6 minutes.
News Crisis Headlines Collage

When global crises dominate headlines—such as war or geopolitical conflict—consumer attention shifts from buying to processing uncertainty. For businesses, the challenge isn’t whether to market, but how to do so responsibly and effectively.

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Lou Gerstner, the Hard-Nosed Outsider Who Taught IBM’s “Elephant” to Dance Again, Died Saturday, December 27, at 83

.Reading time 6 minutes.
Lou Gerstner, the hard-nosed outsider who taught IBM’s “elephant” to dance again

When Lou Gerstner arrived in April 1993, IBM was bleeding cash and confidence. Competitors chipped away at IBM’s legacy strongholds. Analysts openly questioned whether “Big Blue” should be broken up. Internal divisions were siloed and slow.

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2025 Christmas Parade – Lake Placid, Florida

.Reading time less than 1 minute.
2025 Christmas Parade - Lake Placid, Florida.

Started off with the high school JROTC! Go Dragons!

Nothing better than small-town USA.

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Lake Huntley has a Hold on Me – Love Song for My Wife

.Reading time 5 minutes.
Lake Huntley Sunrise

Wrote and produced a Thanksgiving love song for my wife Leonor Martinez (Mama) about our life here on Lake Huntley in Lake Placid, Florida.

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