Category: Branding

Lou Gerstner, the Hard-Nosed Outsider Who Taught IBM’s “Elephant” to Dance Again, Died Saturday, December 27, at 83

.Reading time 6 minutes.
Lou Gerstner, the hard-nosed outsider who taught IBM’s “elephant” to dance again

When Lou Gerstner arrived in April 1993, IBM was bleeding cash and confidence. Competitors chipped away at IBM’s legacy strongholds. Analysts openly questioned whether “Big Blue” should be broken up. Internal divisions were siloed and slow.

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Unlocking Your Competitive Edge: What I Learned at the AI Advantage Summit

.Reading time 4 minutes.
AI Evolution Fall 2026

What a ride. Last week I dove into the AI Advantage Summit hosted by Tony Robbins and Dean Graziosi — a full-tilt, three-day digital summit created to help entrepreneurs make sense of the AI explosion. And now? I’m back with fresh insight, sharper tools, and a stronger commitment to help clients.

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Your Story Isn’t What Your Company Does – It’s What People Feel

.Reading time 6 minutes.
Teamwork usually connects emotionally. It's what people feel that matters.

Every brand has a story. Most never tell it right. In today’s crowded market, a “good story” isn’t enough. Your message must land emotionally — not just intellectually. It’s about what people feel.

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Brands Win in 2025 by Telling Messy, Honest Stories

.Reading time 4 minutes.
Compelling brand stories are a must for content marketing.

Imperfection sells. “Brands and organizations have come to recognize that authenticity is the key to resonating with increasingly discerning and skeptical audiences.”

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Persuasion that Works: Hit the Heart – Then Hit Replay

.Reading time 5 minutes.
Don't check your heart at the door.

Don’t check your heart at the door. Ever thought about why some messages really GRAB ATTENTION while others seem to disappear?

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Blink and You’ll Miss It: How a ‘Made You Look’ Banner Can Hijack Attention in 0.05 Seconds

.Reading time 7 minutes.
Made You Look Banner designed by R. Michael Brown

You have just 0.05 seconds to grab someone’s attention on social media* before they scroll past, making design your most powerful tool to stand out. That’s why I created the “Made You Look” banner headline, a bold and eye-catching header perfect for all my social media platforms.

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