TRENDS: What’s Changing in Brand Growth 2025-2026

January 12, 2026.Reading time 5 minutes.

Stories work better than facts. That one statement should stop you mid-scroll. Because for brands trying to grow amid noise, that’s not just interesting — it’s urgent.

Lou Gerstner, the Hard-Nosed Outsider Who Taught IBM’s “Elephant” to Dance Again, Died Saturday, December 27, at 83

December 29, 2025.Reading time 6 minutes.

When Lou Gerstner arrived in April 1993, IBM was bleeding cash and confidence. Competitors chipped away at IBM’s legacy strongholds. Analysts openly questioned whether “Big Blue” should be broken up. Internal divisions were siloed and slow.

2025 Christmas Parade – Lake Placid, Florida

December 15, 2025.Reading time less than 1 minute.

Started off with the high school JROTC! Go Dragons!

Nothing better than small-town USA.

I Turn Your Brand into Stories that Sell

November 29, 2025.Reading time 7 minutes.

Prospects are looking for something to seize their attention and trying to keep up with changes – everywhere. Brand stories sell. See how.

Lake Huntley has a Hold on Me – Love Song for My Wife

November 28, 2025.Reading time 5 minutes.

Wrote and produced a Thanksgiving love song for my wife Leonor Martinez (Mama) about our life here on Lake Huntley in Lake Placid, Florida.

Unlocking Your Competitive Edge: What I Learned at the AI Advantage Summit

November 17, 2025.Reading time 4 minutes.

What a ride. Last week I dove into the AI Advantage Summit hosted by Tony Robbins and Dean Graziosi — a full-tilt, three-day digital summit created to help entrepreneurs make sense of the AI explosion. And now? I’m back with fresh insight, sharper tools, and a stronger commitment to help clients.