Tag Archives: integrated communication campaign

The Everglades Used to Have a Heartbeat – It Doesn’t Anymore

In 2017 the Everglades Foundation was promoting a campaign to pass major legislation to restore the Everglades.

As the communications director of the Palm Beach Civic Association, a Foundation partner, Mike wrote and produced the following to help inform the public and win passing the Florida state law. It worked. The law passed and thousands saw this media.

The Everglades Used to Have a Heartbeat It Doesn’t Anymore

By: R. Michael Brown, Writer | Producer

“The Everglades was once looked upon as a worthless swamp,” said Dr. Wendelberger. “It stood in the way of prosperity and opportunity in Florida, a wasteland destined to be drained, ditched, and diverted for farming and the housing of the earliest settlers and tourists.”

That damage now has to be undone. 8 million water fresh water drinkers depend on it.

Directors and members of the Civic Association took an airboat tour of the Everglades with their corporate partner The Everglades Foundation. The purpose – learn about restoration of this national treasure.