Business is getting tight! Here are the top 5 marketing and communications moves that your company should make for the rest of 2023 into 2024 to crush your competition during this slowdown.
- Invest in Influencer Marketing: Influencer marketing has become a powerful way to reach consumers and build brand awareness. In 2023, companies should engage and work with influencers to promote their products and services, particularly those who align with their target audience and brand values.
- Optimize for Voice Search: With the growing popularity of voice assistants and smart speakers, it’s crucial for companies to optimize their websites and content for voice search. This means using conversational language, answering common questions, and providing concise, relevant answers that are easy for voice assistants to read.
- Prioritize Personalization: Consumers are looking for personalized experiences from brands, and companies that fail to deliver risk losing out to competitors. By using data and technology, companies can create targeted, personalized marketing campaigns and communications that resonate with their audience.
- Use Video Marketing: Video has become one of the most popular forms of content online, and companies that fail to incorporate it into their marketing strategy risk falling behind. By creating engaging, informative videos that showcase their products or services, companies can capture the attention of their target audience and build brand awareness.
- Leverage AI Technology: Artificial Intelligence (AI) is becoming more accessible and offers expanded creative tools to stimulate your marketing ideas, help with customer service, and more. Consequently, companies that incorporate these technologies into their sales and marketing operations can create immersive, interactive experiences for their audience. This can help to differentiate their brand and create a lasting impression with consumers.
Advice from an Experienced Digital Marketing Communications Pro
R. Michael Brown LLC has: experience in influencer marketing, learned and implemented optimizing content for voice search, successfully personalized content marketing for over 20 years, used video marketing his entire career, and is mastering artificial intelligence (AI) technology like ChatGPT, Synthesia, DALL-E, Sounddraw, Vidyo, and more…
2 Ways to Handle a Business Slowdown
There are a couple of ways to handle business slowdowns with layoffs. You can freak out and do nothing… hoping it gets better. OR… you can adjust your strategy to learn new tactics and technologies and make new moves to compete for the business that’s still out there.
Be Proactive
We are recommending these 5 tactics to out-compete and crush your competition. Over 80% of businesses have heard about AI but haven’t even logged into it. Consequently, take advantage of that by learning how to use AI to be more creative and productive.
Google, YouTube, Facebook, and Instagram prioritizes showing and indexing video for attracting viewers and SEO so start or do more video marketing.
Personalization means making 1 to 1 content and engagement with your audience and potential prospects. Plan your media and create it so you can personalize to your specific audiences.
More and more are using Voice (Siri, Alexa, and others) to search and operate their smart phones, tablets, and computers. Optimizing your website to show up in search based on natural voice language searching is the best way to take advantage of folks using speech with devices.
Influencer marketing is a specialized way to engage the market and encourage engagement. To find out more, contact Mike to learn more.
Contact Mike today to get ready for the rest of 2023! Mike@RMichaelBrown.com
